PROJECT MANAGEMENT VS CREATIVE OPERATIONS
Creative Operations and Project Manangement are more essential than ever, an influx of distribution channels, output of content, and variables of formats mean that complexity of campaigns has grown tenfold in the last five years alone. Whilst both are essential, there are key differences. Today we will lay out the difference between the two.
Let’s start with the two MAJOR identifiers.
Project Management is designing and executing a process to achieve a business result, whereas Creative Operations is creating frameworks and processes to help creative professionals deliver their best work.
Project Management sits inside the framework of Creative Operations, using and benefiting from the organisation wide processes instilled into the very DNA of the company.
Creative Operations is organisational level it includes:
- people
- process
- profit
- strategy and vision
- improvement
- efficiency
- new technology
- trends in marketplace
- automation
- brand compliance
Project Management is at project level, it includes:
- time
- budget
- scope
- delivery of best quality
Project management can have a multitide of approaches, it can also have a multitude of outputs. Within a creative team or org you can have project managers running Go to market projects, pitch projects, product delivery projects, marketing campaign projects. All these processes, timelines and tactics of execution may change departmentally or based on owner or stakeholder. What doesn’t change is the Creative Operations Process.
This is why it is essential to build out your Creative Operations before you begin executing, it gives a baseline and a framework for all other processes to feed from and supports the creative within the entire business ops.
