PROJECT MANAGEMENT VS CREATIVE OPERATIONS
SIMILAR, BUT VERY DIFFERENT, WE LAY OUT THE DIFFERENCES HERE
Let’s start with the two MAJOR identifiers.
Project Management is designing and executing a process to achieve a business result, whereas Creative Operations is creating frameworks and processes to help creative professionals deliver their best work.
Project Management sits inside the framework of Creative Operations, using and benefiting from the organisation wide processes instilled into the very DNA of the company.
Creative Operations is organisational level it includes:
- strategy and vision
- new technology
- trends in marketplace
- brand compliance
Project Management is at project level, it includes:
- delivery of best quality